FRC, a longstanding leader in cybersecurity and IT solutions, needed a brand identity that reflected the innovation and global momentum happening inside the company. Their previous visuals tied closely to their early roots and no longer communicated the forward movement, ecosystem collaboration, and people-focused mission they embody today. Gem City Creative redesigned FRC’s brand around three core ideas—aggregation, uplift, and innovation—resulting in a modern logo, bold color palette, and simplified name that supports their expanding footprint. The refreshed identity honors their heritage while positioning FRC for its next era of growth, technological advancement, and international impact.

FERVELL is a modern CPA firm founded by Kyle and Ryan to elevate how people experience tax advisory. Their mission goes beyond filing taxes—they educate clients so they can gain clarity, confidence, and control over their financial future. With a premium, tiered service model, clients can start with foundational support and work toward proactive tax strategy over time. The brand blends innovation with trust, using mountain-inspired visuals to symbolize vision and growth, paired with sharp, modern design elements to reflect disruption. The result is a premium yet approachable brand that empowers clients to rise to new financial heights.

Franco’s, a beloved restaurant in Erie, PA, partnered with Gem City Creative for a brand refresh to modernize their look while staying true to their local roots. With a new location in the works, this was the perfect time to update their visual identity. The redesign includes a bold typographic logo, a playful diner-inspired color palette, and friendly, approachable fonts. Menus and a modern website now reflect the warmth and community-driven experience Franco’s is known for. This strategic restaurant branding positions Franco’s to continue growing within Erie while celebrating their classic, welcoming atmosphere.