How a Bold Rebrand Positioned FRC for Its Next Era of Innovation and Growth
FRC truly is one of the best kept secrets, working hard from the shadows to provide innovation, high-quality service and philanthropy.
In a rapidly evolving technology landscape, organizations must ensure their brand reflects not only who they are today, but the future they’re actively building. For FRC — a mission-driven cybersecurity and IT solutions aggregator trusted across the public sector and beyond — the moment had come for a brand identity that matched their scale, innovation, and growing global footprint.
FRC has long been recognized for the impact they make behind the scenes: uplifting customers, supporting partners, empowering employees, and investing in their local communities. Their commitment to service, innovation, and problem-solving has made them a valued collaborator across industries. But visually, their brand no longer communicated the momentum and forward-thinking mindset that define their work today.
FRC needed a modernized brand that reflects its evolution beyond government roots while preserving the mission and values that shaped its reputation.
Their previous identity prioritized where they began. The red, gray, and blue palette felt closely tied to their early government roots, and the original logo’s inward-facing arrows were easily mistaken for a recycling symbol rather than a symbol of aggregation and upward progress. As FRC continued to expand into areas like Applied Data, venture initiatives, and international operations, the brand needed to reflect this evolution — without losing connection to the mission and values that built their reputation in the first place.
An animated logo reveal is a powerful way to introduce a new brand identity with impact.
A Brand Identity Designed for Modern Innovation
Gem City Creative reimagined FRC’s visual identity around a short list of core themes that have always defined the company. Among those we focused on:
aggregation, uplift, and innovation.
The refreshed brand expresses who FRC is and where they’re headed:
• A simplified, future-ready name:
Shortening the brand to FRC strengthens its versatility across sectors and global markets while maintaining the integrity of its heritage.
Behind the scenes of our logo design process: We explore numerous concepts and variations long before a final logo ever reaches a client.
• A modern, scalable logo mark:
Inspired by sleek, minimal tech brands, the new mark reinterprets the original arrow concept — now signaling upward movement, collaboration, and bold momentum. Can you spot the hidden arrow?
• A fresh, modern color palette:
The color palette includes strong steely blues that are sleek and bold, mixed with a punchy lime green. This palette is modern, and will work well in many different contexts. It also takes it away from being so rooted in the federal government, and allows FRC to exist outside of just the public sector.
• A clean, confident font:
The font is simple, clean, bold, and scalable, which compliments the simple and bold logo mark, and will work well in many contexts.
Built to Fit a Growing Global Ecosystem
FRC is part of a larger network of interconnected companies, each contributing to a broader system of innovation. The brand needed to feel modern and distinct while remaining cohesive with the ecosystem’s overall visual strategy.
Gem City Creative designed a flexible system that connects FRC to its partners through shared geometric styles, bold forms, and strategic color usage — while ensuring the company maintains its own unique identity and leadership presence.
A Brand Rooted in People, Purpose, and Forward Momentum
What didn’t change?
FRC’s deep commitment to uplifting people, solving complex challenges, and leading with service.
The new brand reflects those values with clarity and confidence. It honors where FRC began, supports where they are today, and sets the tone for where they’re headed next — innovating, expanding, and continuing to serve with excellence.
With a future-ready identity, FRC is well-positioned for its next era of innovation, global growth, and meaningful impact.
If your brand no longer reflects who you are today, we can help.
Schedule a call and let’s explore what a future-ready identity could look like for you.