How a Long-Term Design Partnership Helps Cybersecurity Brands Stay Ahead of Threats and the Market
One brand, everywhere it shows up.
In cybersecurity, trust is everything.
Your clients are trusting you with their data, their systems, and ultimately their business continuity. That means your brand can’t just look secure; it has to communicate confidence, clarity, and consistency at every touchpoint.
That’s exactly the challenge Exigent Technologies set out to solve.
A Cybersecurity Brand Built on People, Process, and Protection
Founded in 1997, Exigent Technologies has spent over 25 years helping businesses navigate the constantly evolving world of cybersecurity and managed IT services. Their approach is rooted in long-term partnerships, proactive strategy, and exceptional customer service; brought to life through what they call The Exigent Method.
Rather than offering one-size-fits-all IT solutions, Exigent focuses on understanding each client’s unique challenges, creating tailored technology strategies, and providing a clear roadmap for future cyber protection. This allows their clients to stop worrying about threats and focus on running their businesses.
But as the cybersecurity landscape evolves, so does the need for a brand that keeps pace.
Built to stay recognizable.
The Real Challenge: Staying Current Without Losing Consistency
Cybersecurity is a fast-moving industry. New threats, new data, and new best practices emerge constantly. For Exigent, this meant:
Regularly updating statistics and messaging across marketing materials
Maintaining brand consistency across digital and physical platforms
Supporting national outreach campaigns, ads, and mailers
Ensuring every piece of content felt modern, credible, and people-first
Short-term contractors couldn’t provide the continuity or brand knowledge required. Exigent needed a long-term design partner—one that understood their brand deeply and could move at the speed of their business.
The Solution: A True Design Partnership, Not Just Projects
That’s where Gem City Creative comes in.
As a long-time partner, our team works alongside Exigent as an extension of their internal team. Because we already understand their brand, audience, and goals, we’re able to deliver:
Fast turnarounds without sacrificing quality
Consistent branding across years, not just campaigns
Proactive updates to keep content accurate and relevant
Strategic guidance that evolves as Exigent grows
Regular check-in meetings with Exigent stakeholders ensure the brand always aligns with their vision while still pushing it forward.
Designing a Cybersecurity Brand That’s Sleek and Human
One of the most important aspects of Exigent’s brand is balance.
They serve small to mid-sized businesses across the U.S., many of whom don’t have in-house IT teams. That means the brand needs to feel:
Authoritative, but not intimidating
Cutting-edge, but approachable
Professional, yet human
Visually, this comes to life through a high-contrast palette of navy blues, Exigent Red, and steel gray; creating a future-forward, tech-driven feel. To keep the brand people-first, friendly touches are layered in through lighter accent colors, vector illustrations, approachable messaging, and even employee caricatures on the team page.
Built to flex across platforms.
Strategic Design Choices That Scale
Every detail of the Exigent brand was designed for longevity and flexibility:
Fonts: Myriad Pro for versatility and clarity, paired with Urbane for personality and emphasis
Imagery: Natural, unposed visuals that reflect real employees and real clients
Deliverables: Flyers, eBooks, ad campaigns, motion graphics, sub-branding, and annual content updates
Beyond individual assets, the real value lies in continuity; ensuring the brand remains recognizable, relevant, and trusted quarter after quarter.
“GCC did way more than provide beautiful graphics. Their ability to think through branding at a high level, and then execute on the detail work with creativity and an ongoing loyalty to that brand is always impressive to me.”
Why Long-Term Brand Partnerships Matter in Cybersecurity
In industries built on trust, consistency isn’t optional, it’s strategic.
By working with a design partner who understands where the brand has been and where it’s going, Exigent stays ahead of both cyber threats and competitors. The result is a brand that doesn’t just keep up, but leads.
And in cybersecurity, that leadership makes all the difference.
Are you curious to know what a brand refresh can do for your company? Send us a message and let’s chat about it!