Brand Strategy & Development
Make your brand shine in every detail
Your trusted creative partner to strategically build design systems that can flex and grow with your brand.
YOUR strategic creative partner for Design Systems that work
A successful brand starts with a solid strategy and a strong foundation. Our creative team and dedicated brand strategist work closely with you to build a scalable brand system that can grow and adapt as your business evolves. We also refine your brand voice and tone to ensure it aligns with your mission and resonates with your audience. By leading with strategy, we’re able to create marketing materials and collateral that support your goals and deliver long-term impact. Strong brand strategy is the key to sustainable growth and long-term business success.
Brand Strategy
Growth Systems
Brand Foundation
Design Execution
Graphic Design
Logo & Identity
“We had the pleasure of working with Gem City Creative to revamp our logo and visual identity, and we couldn't be happier with the results! From the very beginning, their team displayed an exceptional level of professionalism, creativity, and attention to detail. The design process was smooth and collaborative, with the firm taking the time to understand our brand's essence and vision. They actively involved us in every step, carefully listening to our ideas and incorporating them into the final concept.”
Lesley Ridge Allen
VP of Business Engagement,
Erie Regional Chamber
Case Study
how does a 150 year old organization reorient themselves for growth?
The Erie Regional Chamber has been a cornerstone of Erie’s growth since the 1800s—catalyzing progress, connecting leaders, and driving meaningful change across the region. Yet their existing brand didn’t reflect that impact. It felt disconnected from the momentum, collaboration, and forward-thinking energy the Chamber brings to Erie’s business community every day.
When they came to us seeking a rebrand, we quickly saw the opportunity for something deeper: a strategic foundation that could unify their presence, strengthen their voice, and support their mission for decades to come. Our challenge became clear—how do we build a brand system powerful and flexible enough to carry the Chamber into the next 150 years?
How will Brand strategy help my business?
Brand strategy is where any successful business starts. Here are a few ways that our brand packages can help you:
🚀 Brand Messaging Development created to reflect the core mission of your company.
🚀 Strategic Systems that are optimized to your workflow and created to scale with your business
🚀 Brand Foundation built for longevity that can support your business as it grows
🚀 Expert Guidance from a seasoned design team
🚀 Ongoing Support for startups and established businesses alike
FERVELL - Brand Identity
FRC - Brand Identity
Lab Aids - Brand Identity
Franco's - Brand Identity
“We recently hired Chris and his team to help create branding for a new company. I really like his membership model. I felt like I had the time to sit with him and work through the process until it was just right. He followed up with beautiful marketing collateral as well. He works efficiently and was very communicative throughout the process. Gem City is so talented at hearing your vision and goals for your business and using that to tell your story through your brand. Highly recommend!”
Amanda Duncan
Business Consultant, FRC
Let’s Chat!
Ready to take the next steps for your business? Fill out the for below to get started!
READY TO ELEVATE YOUR BRAND? 🚀
Schedule your free 30 minute consultation with our team!