Widget Financial’s rebrand marked a turning point—from a locally recognized credit union to a modern, trusted financial institution with nearly $500M in assets and 46,000 members. Gem City Creative partnered with Widget to create a flexible brand system built for speed, consistency, and growth. Through strategic design, distinctive mascots, and a scalable visual language, Widget gained instant recognition and creative freedom—without sacrificing compliance. This long-term partnership allows Widget to evolve confidently while staying focused on what matters most: serving its community and moving the organization forward.

FERVELL is a modern CPA firm founded by Kyle and Ryan to elevate how people experience tax advisory. Their mission goes beyond filing taxes—they educate clients so they can gain clarity, confidence, and control over their financial future. With a premium, tiered service model, clients can start with foundational support and work toward proactive tax strategy over time. The brand blends innovation with trust, using mountain-inspired visuals to symbolize vision and growth, paired with sharp, modern design elements to reflect disruption. The result is a premium yet approachable brand that empowers clients to rise to new financial heights.