their new partnership with Connected Mathematics, they needed a modern brand identity that reflected their expanded offerings without losing their friendly, educator-first personality. We created a color-coded visual system—coral for math, green for science, and blue for corporate—supported by playful gradients and bubble elements. The result is a unified, approachable identity that stands out at tradeshows, communicates clearly across materials, and feels exciting for both teachers and students. This refreshed brand brings clarity, consistency, and energy to every part of the Lab Aids experience.