The Youth Leadership Institute of Erie needed a brand that could connect with both high school students and the sponsors who support them. Gem City Creative partnered with CEO Edison Nicholson to modernize YLI’s identity, creating a flexible brand system rooted in youth culture while remaining professional and sponsor-ready. Through mood boards, message distillation, and a full visual overhaul, GCC helped define the rallying message Rise. Lead. Succeed. The result is a clear, adaptable brand that reflects YLI’s mission, strengthens community trust, and supports long-term impact across Erie County.