Erie Trails transformed its outdated identity into a bold, flexible brand designed to inspire community engagement and outdoor exploration. Despite having incredible parks and trails, the organization struggled with awareness and recognition. By creating a scalable logo, functional color system, custom icons, and adaptable templates, the new brand works across signage, marketing, and outreach. Sub-brands like Sapphire Trails and kid-focused experiences add depth and accessibility. The result is a cohesive system that makes Erie’s natural assets more visible and inviting. This rebrand helps shift perception, turning local parks into exciting destinations for residents and families year-round.