Franco’s, a beloved restaurant in Erie, PA, partnered with Gem City Creative for a brand refresh to modernize their look while staying true to their local roots. With a new location in the works, this was the perfect time to update their visual identity. The redesign includes a bold typographic logo, a playful diner-inspired color palette, and friendly, approachable fonts. Menus and a modern website now reflect the warmth and community-driven experience Franco’s is known for. This strategic restaurant branding positions Franco’s to continue growing within Erie while celebrating their classic, welcoming atmosphere.