We don't sell design. We sell clarity.
It feels kind of weird saying that out loud as a design agency owner…
…but it’s the truth.
A brand runs deep in the DNA of a company.
It’s what that company believes about itself,
how it embodies that in every interaction,
and—most importantly—how others feel about it.
(That last part? It’s everything.)
If who you serve and how you serve them isn’t clear,
almost no amount of design work can fix that.
(Sorry, designers 😬)
Here’s what I’m noticing:
🫨Most people are just very, very busy.
🫨 More than at any other point in their lives.
🐿️ And thanks to social media… oh look, SQUIRREL!
So your:
Branding
Messaging
And Positioning
MUST be:
✅ Super clear
✅ Instantly recognizable
✅ And a little weird (in a good way)
…because that might be all the time your brand gets on someone’s feed today.
Getting clear on these things starts with asking the right questions.
But don’t worry—I’ve got you.
Later this week, I’ll be sharing the actual questions I ask every prospective client before we even begin working on their brand—so you’ll have a go-to reference to help you grow the right way.
In the meantime, here’s something you can use today:
I’m giving all my LinkedIn followers free access to my Brand Audit Checklist—a tool that helps you quickly assess your brand’s strengths and blind spots.
Think of it as a guided gut check—so you can stop second-guessing and start moving forward with clarity and confidence.
so you can have a go-to reference of what you can think of when attempting to grow your brand the right way.
Shine On,
Chris